Cluster Manager - Social Media & Communications (Senior)

This role involves leading and managing social media and communications initiatives within a designated cluster, ensuring alignment with overall business objectives. The Cluster Manager will be responsible for developing and executing strategies to enhance brand visibility, engage target audiences, and drive positive brand perception.

Key Responsibilities:

Develop and implement social media strategies aligned with business goals.
Manage and curate content across various social media platforms.
Monitor social media channels for brand mentions and engage with audiences.
Analyze social media performance and provide data-driven insights.
Manage communication campaigns and ensure consistent messaging.
Collaborate with internal teams to ensure integrated marketing efforts.
Stay up-to-date with social media trends and best practices.
Manage and mentor a team of social media specialists.

Requirements/Qualifications:

8-10 years of experience in social media management and communications.
Proven track record of developing and executing successful social media strategies.
Strong understanding of social media platforms and analytics.
Excellent written and verbal communication skills.
Ability to manage multiple projects simultaneously.
Leadership and team management skills.
Experience in the financial services industry is a plus.

About the Company:

Bajaj Finance Limited is a leading financial services company providing a wide range of products and services to individuals and businesses. They focus on delivering innovative and customer-centric solutions across various financial needs.