Senior D2C Meta and Google Ads

This role focuses on driving direct-to-consumer (D2C) sales through effective management and optimization of Meta (Facebook & Instagram) and Google Ads campaigns. The ideal candidate will be responsible for planning, executing, and analyzing digital advertising strategies to maximize ROI and achieve business objectives.

Key Responsibilities:

Develop and implement comprehensive Meta and Google Ads strategies aligned with overall business goals.
Manage daily campaign activities, including keyword research, ad copy creation, bid optimization, and targeting.
Monitor campaign performance, analyze data, and identify areas for improvement.
Conduct A/B testing to optimize ad creatives and landing pages.
Stay up-to-date with the latest trends and best practices in digital advertising.
Collaborate with cross-functional teams to ensure campaign alignment and effectiveness.
Prepare regular reports on campaign performance and provide insights to stakeholders.

Requirements/Qualifications:

Proven experience in managing Meta and Google Ads campaigns for D2C businesses.
Strong understanding of digital advertising principles and best practices.
Excellent analytical skills and ability to interpret data to drive decision-making.
Proficiency in using Meta Ads Manager and Google Ads platforms.
Experience with A/B testing and conversion rate optimization.
Strong communication and interpersonal skills.
Ability to work independently and as part of a team.

About the Company: Oswaal Books is a leading provider of educational resources. They are dedicated to empowering students and educators with high-quality learning materials.