Director, Demand Generation

<h2>Director, Demand Generation &amp; Lifecycle</h2> <p>CircleCI — Remote (USA)</p> <h3>The Opportunity</h3> <p>We're looking for a Director of Demand Generation to build and scale demand for a developer-first product. This role owns pipeline and revenue growth while respecting how developers actually discover, evaluate, and adopt tools — through education, community, and real technical value.</p> <p>Hands-on leadership with direct impact on how developers find, trust, and ultimately bring CircleCI into their organizations.</p> <h2>What You'll Do</h2> <h3>Demand Strategy &amp; Leadership</h3> <ul> <li>Own demand generation strategy across self-serve and sales-assisted funnels</li> <li>Lead and grow a high-performing demand gen team (internal and contractor)</li> <li>Partner with Sales and RevOps on ICP definition, segmentation, pipeline targets, and handoff design</li> </ul> <h3>Developer-Centric Campaigns</h3> <ul> **<li>Build multi-channel programs for technical audiences:** paid search, paid social, developer communities, technical content, webinars, events, and partner-driven initiatives</li> <li>Design and execute ABM programs targeting mid-market and enterprise accounts, with tailored campaigns for key personas and close coordination with SDRs and AEs</li> <li>Own lifecycle programs that drive activation, retention, and expansion — connecting product usage signals to marketing plays across the full customer journey</li> </ul> <h3>Analytics, Attribution &amp; Optimization</h3> <ul> <li>Own pipeline, revenue, and funnel reporting across all motions</li> <li>Measure and optimize CAC, CPL, pipeline velocity, and ROI through continuous experimentation</li> <li>Partner with RevOps to ensure clean data, accurate attribution, and scalable systems</li> </ul> <h3>Cross-Functional Collaboration</h3> <ul> <li>Partner closely with SEO, Website, and Social teams to align on integrated programs and ensure demand gen motions are connected across the full digital footprint</li> <li>Work closely with Product, Sales, and Customer teams to support launches, GTM motions, and smooth handoffs across self-serve, SDR, and Sales workflows</li> </ul> <h2>What We're Looking For</h2> <ul> <li>8–12+ years of B2B marketing experience with demonstrated ownership of demand generation strategy and execution</li> <li>Background in developer tools, cloud infrastructure, or a technical platform — you understand how developers evaluate and adopt products</li> <li>Proven track record driving pipeline and revenue across PLG and hybrid GTM models, with a strong grasp of how technical audiences move from self-serve adoption to paid commercial and enterprise</li> <li>Experience managing the handoff between self-serve and sales-assisted motions — you've designed the qualification logic, not just inherited it</li> <li>Deep understanding of the customer journey, lifecycle marketing, and how to use data to drive decisions</li> <li>Hands-on experience with tools like HubSpot, Clay, Gong, Claude, 6sense, Linear</li> </ul> <h2>You Might Be a Fit If…</h2> <ul> <li>You've run demand gen at a developer-centric company and have a clear point of view on what works for that audience — and what doesn't</li> <li>You've owned both a PLG funnel and a sales-assisted pipeline program at the same company and understand the tension between them</li> <li>When signups go flat, your first question is where the traffic problem is — not what email to send</li> <li>Your direct reports have grown because of how you developed them</li> </ul> <p>CircleCI is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</p><div class="content-pay-transparency"><div class="pay-input"><div class="title">United States Base Pay Range</div><div class="pay-range"><span>$188,500</span><span class="divider">&mdash;</span><span>$235,250 USD</span></div></div></div><div class="content-conclusion"><p></p> <p>We will ensure that individuals with disabilities are provided reasonable&nbsp;accommodation to participate in the job application or interview process, to perform&nbsp;essential job functions, and to receive other benefits and privileges of employment.&nbsp;Please contact us to request accommodation.</p> <p><strong>About CircleCI</strong></p> <p>CircleCI is the world’s largest continuous integration/continuous delivery (CI/CD)&nbsp;platform, and the hub where code moves from idea to delivery. As one of the most-used&nbsp;DevOps tools - processing more than 3 million jobs a day - CircleCI has unique access to&nbsp;data on how the most effective engineering teams work, and the tools to help software&nbsp;companies successfully leverage the power of AI into their commercial applications.&nbsp;Companies like Hinge, HuggingFace, and Samsung use us to improve engineering team&nbsp;productivity, release better products, and get to market faster.</p> <p><br>Founded in 2011 and headquartered in downtown San Francisco with a global, remote&nbsp;workforce, CircleCI is venture-backed by Base10, Greenspring Associates, Eleven Prime,&nbsp;IVP, Sapphire Ventures, Top Tier Capital Partners, Baseline Ventures, Threshold<br>Ventures, Scale Venture Partners, Owl Rock Capital, Next Equity Partners, Heavybit, and&nbsp;Harrison Metal Capital.&nbsp;</p> <p>CircleCI is an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender,&nbsp;gender identity, gender expression, transgender status, sexual stereotypes, age, status&nbsp;as a protected veteran, status as an individual with a disability, or other applicable&nbsp;legally protected characteristics. We also consider qualified applicants with criminal&nbsp;histories, consistent with applicable federal, state and local law.</p></div>