Digital Marketing Lead

This role is focused on developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive lead generation, and achieve business objectives. The ideal candidate will possess a strong understanding of digital marketing channels, analytics, and a proven track record of success in managing and optimizing campaigns.

Key Responsibilities:

Develop and implement digital marketing strategies aligned with business goals.
Manage and optimize paid advertising campaigns across various platforms (e.g., Google Ads, social media).
Oversee content creation and distribution across multiple channels.
Analyze campaign performance and provide data-driven recommendations for improvement.
Manage social media presence and engage with online communities.
Conduct keyword research and implement SEO best practices.
Stay up-to-date with the latest digital marketing trends and technologies.

Requirements/Qualifications:

4-6 years of experience in digital marketing.
Proven experience in developing and executing successful digital marketing campaigns.
Strong understanding of SEO, SEM, social media marketing, and email marketing.
Excellent analytical and problem-solving skills.
Ability to work independently and as part of a team.
Strong communication and interpersonal skills.
Experience with marketing automation tools.

About the Company: Purview Services provides technology solutions and services to businesses across various sectors. They focus on helping clients leverage technology to improve efficiency and achieve their strategic goals.