Senior Online Marketing Manager (m/f/d)
autoscout24
A career driven by you.
Join AutoScout24 Group and experience life in the fast lane. As an Online Marketing Manager – AI & Performance, you'll drive Performance Marketing , Paid Social and Display Retargeting across eight European markets and four brands. Working at the intersection of Digital Marketing , AI , Data and Marketing Automation , you'll build scalable campaigns that reach more than 30 million monthly users.
Why this role is unique
- Own Performance Marketing campaigns across multiple European markets.
- Drive Paid Social , Display Retargeting and AI-powered marketing at scale.
- Shape the future of AI , Marketing Automation and MarTech.
- Work with leading advertising platforms, data and technology.
** **What you'll do
- Own and optimise Performance Marketing campaigns across channels such as Meta , TikTok , YouTube , Criteo and RTB House.
- Drive the adoption of AI and Generative AI to improve campaign performance, automation and marketing workflows.
- Build scalable marketing capabilities through feed management , conversion tracking , marketing automation and data-driven optimisation.
- Analyse campaign performance and translate data into actionable business recommendations.
What you'll bring
- 5+ years of experience in Performance Marketing , Digital Marketing or Paid Media , ideally managing feed-based campaigns across web and app.
- Proven experience integrating AI , Generative AI or AI-powered tools into marketing workflows.
- Strong analytical skills with a deep understanding of ROAS , CPL , CTR , CPM and CPC.
- Hands-on experience with Meta Ads , TikTok Ads , YouTube Ads , Display Retargeting and performance optimisation.
- Collaborative, hands-on mindset with experience working in international, cross-functional teams.
- Fluent in English.** **
Nice to have
- Experience with App Marketing and app performance campaigns.
- Experience with ProductsUp , Channable , AppsFlyer , Adjust , Google Tag Manager (GTM) , server-side GTM (sGTM) , Conversions API (CAPI) or Meta Events Manager.
- Experience with SQL , BigQuery , Adverity , QuickSight or similar analytics platforms.
- Another European language.
A culture of growth
With colleagues from over 50 nationalities, we offer an inclusive environment where you can learn, grow and make an impact.
Ready to shape the future of AI-powered Performance Marketing? Apply now and join AutoScout24 Group.
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