Trade Marketing Manager / Category Manager

This role focuses on developing and executing trade marketing strategies to drive sales and brand growth within assigned categories. The ideal candidate will possess a strong understanding of retail dynamics, consumer behavior, and promotional planning, working closely with sales teams and key accounts to maximize market penetration and achieve business objectives.

Key Responsibilities:

Develop and implement trade marketing plans aligned with overall business goals.
Manage category performance, identifying opportunities for growth and optimization.
Collaborate with sales teams to ensure effective execution of promotional activities.
Analyze market trends and competitor activities to inform strategic decisions.
Build and maintain strong relationships with key accounts and retailers.
Manage trade marketing budgets and track ROI.
Develop promotional materials and sales tools.

Requirements/Qualifications:

Extensive experience in trade marketing or category management.
Strong analytical and problem-solving skills.
Excellent communication and interpersonal skills.
Proven ability to develop and execute successful marketing campaigns.
Experience working with retail channels.
Ability to work independently and as part of a team.
Strong negotiation and relationship-building skills.

About the Company:

M.A. Consultants is a firm specializing in providing expert advice and solutions to businesses across various sectors. They focus on helping organizations achieve their strategic goals through tailored consulting services and industry expertise.