Creative Director / Creative Lead (AI-first, hands-on)

We are looking for a Creative Director or Creative Lead who not only conceptualizes, but executes. The focus is on scalable content creation using AI, with this role playing a central part in the next growth phase of XOUXOU. The goal is to build a distinctive, culturally relevant visual language that can be produced efficiently. You will work closely with founders, marketing, and product teams to create a system that consistently delivers high-quality creative output. ## Tasks • Develop and evolve the visual identity of XOUXOU • Build a scalable AI-driven content system across image, video, social and ads • Hands-on creation of creatives for performance marketing and organic channels • Creative direction for campaigns, launches and product drops • Translate brand into high-performing content across paid and organic • Lead and potentially build a small creative team or manage external resources • Ensure consistency across all touchpoints including shop, social, ads and packaging • Continuously test and iterate creatives based on performance data ## Requirements **. Your Profile:** • 5+ years of experience in a creative role, ideally in-house at a fashion, design or lifestyle brand • Strong visual taste and clear creative point of view • Experience in content production across photo, video and digital • Hands-on mindset with the ability to execute independently • Strong understanding of target audiences in fashion, lifestyle and tech accessories • Experience with performance creatives and marketing KPIs • Experience with AI tools for content creation such as Midjourney, Runway, Pika or ChatGPT • Ability to balance speed and quality . **What Matters to Us:** • Execution over pure concept thinking • Ownership over agency mindset • Clear and functional aesthetics over overdesign • Focus on output over process . **Nice to Have:** • Experience building content pipelines or creative systems • Experience with Shopify or e-commerce brands • Network of freelancers or creatives • Strong understanding of TikTok, Instagram and platform dynamics ## Benefits . • Direct impact on the brand and its visual future • Close collaboration with founders • Freedom to build a modern AI-based creative system • Fast decision-making processes • Competitive compensation and growth potentia If this sounds like a fit, we’d love to hear from you. Please include a relevant portfolio, a short overview of your previous roles, and concrete examples of hands-on work. If applicable, feel free to also share examples of AI-generated content. Find more [English Speaking Jobs in Germany](https://www.arbeitnow.com/english-speaking-jobs) on Arbeitnow