Meta Ad Specialist

Role Overview

Craft Global Group is looking for a talented and driven Meta Ad Specialist to join their growing marketing team in New Delhi. In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns across Meta platforms (Facebook and Instagram) to drive brand awareness, engagement, and conversions for clients or in-house campaigns. This is an excellent opportunity for a motivated individual with up to two years of experience who is passionate about digital advertising and data-driven marketing.

Key Responsibilities

Plan, create, and manage paid ad campaigns on Meta platforms (Facebook Ads Manager, Instagram)
Develop compelling ad creatives, copy, and targeting strategies aligned with campaign objectives
Monitor campaign performance metrics and optimize for KPIs such as CTR, CPC, ROAS, and conversion rates
Conduct A/B testing on ad creatives, audiences, and landing pages to improve campaign effectiveness
Analyze campaign data and prepare performance reports with actionable insights
Stay updated with the latest Meta advertising features, algorithm changes, and best practices
Collaborate with content, design, and strategy teams to ensure cohesive campaign execution
Manage ad budgets efficiently to maximize return on investment

Requirements & Qualifications

Prior experience managing Meta (Facebook/Instagram) ad campaigns is preferred
Familiarity with Meta Business Suite and Facebook Ads Manager
Basic understanding of digital marketing concepts including targeting, retargeting, and funnel strategies
Analytical mindset with the ability to interpret data and translate it into actionable strategies
Proficiency in using analytics and reporting tools
Strong written and verbal communication skills
Ability to work in a fast-paced, collaborative environment
A degree or diploma in Marketing, Communications, Business, or a related field is preferred
Google Ads or Meta Blueprint certification is a plus

About the Company

Craft Global Group is a dynamic marketing and digital solutions company focused on delivering impactful advertising and brand strategies for clients across diverse industries. The company specializes in helping businesses grow their digital presence through creative campaigns and performance-driven marketing approaches.