Performance Marketing Lead

This role is focused on driving significant growth through strategic performance marketing initiatives. The Performance Marketing Lead will be responsible for planning, executing, and optimizing campaigns across various digital channels to acquire and retain customers.

Key Responsibilities

Develop and implement performance marketing strategies aligned with business goals.
Manage and optimize paid advertising campaigns across platforms like Google Ads, social media, and other relevant channels.
Conduct A/B testing and analyze campaign performance to identify areas for improvement.
Monitor key performance indicators (KPIs) and provide regular reports on campaign effectiveness.
Collaborate with cross-functional teams, including content, creative, and product, to ensure campaign alignment.
Stay up-to-date with industry trends and emerging marketing technologies.

Requirements/Qualifications

3-6 years of experience in performance marketing.
Proven track record of driving successful marketing campaigns.
Strong analytical skills and experience with data-driven decision-making.
Proficiency in Google Ads, social media advertising platforms, and marketing analytics tools.
Excellent communication and interpersonal skills.
Ability to work independently and as part of a team.

About the Company

Netplay Sports is a dynamic organization focused on providing innovative solutions within the sports and entertainment sector. They are dedicated to enhancing the fan experience and driving engagement through technology and creative strategies.