Associate Manager - Acquisition

This role focuses on driving customer acquisition and expanding the bank's reach within the household segment. The Associate Manager will be responsible for developing and implementing strategies to attract new customers, manage acquisition campaigns, and ensure a positive customer experience.

Key Responsibilities:

Develop and execute acquisition strategies targeting the household segment.
Manage and optimize acquisition campaigns across various channels.
Analyze campaign performance and identify areas for improvement.
Collaborate with cross-functional teams to ensure seamless customer onboarding.
Monitor market trends and competitor activities to identify new opportunities.
Ensure compliance with regulatory requirements and internal policies.

Requirements/Qualifications:

1 to 6 years of experience in customer acquisition or related field.
Strong understanding of marketing principles and customer relationship management.
Excellent communication and interpersonal skills.
Analytical skills and ability to interpret data.
Ability to work independently and as part of a team.
Experience in the banking or financial services industry is a plus.

About the Company:

IDFC First Bank is a leading financial institution committed to providing a wide range of banking products and services. The bank focuses on delivering innovative solutions to meet the evolving needs of its customers and contribute to the nation's economic growth.