BTL Marketing Manager

This role is focused on executing and optimizing Below-the-Line (BTL) marketing activities to drive brand awareness and customer engagement. The BTL Marketing Manager will be responsible for planning, implementing, and monitoring various BTL campaigns, ensuring alignment with overall marketing objectives and delivering measurable results.

Key Responsibilities:

Develop and execute BTL marketing strategies and campaigns.
Manage and coordinate BTL activities, including events, promotions, and activations.
Collaborate with cross-functional teams to ensure seamless campaign execution.
Monitor and analyze campaign performance, providing insights and recommendations for optimization.
Manage budgets and ensure cost-effective campaign delivery.
Identify and evaluate potential BTL marketing opportunities.
Build and maintain relationships with vendors and partners.

Requirements/Qualifications:

Proven experience in BTL marketing, with a strong understanding of various BTL channels.
Excellent project management and organizational skills.
Strong analytical and problem-solving abilities.
Effective communication and interpersonal skills.
Ability to work independently and as part of a team.
Experience in managing budgets and timelines.
Bachelor's degree in marketing or a related field.

About the Company: This organization operates within the financial services sector, providing a range of solutions to meet the evolving needs of its clients. They are committed to delivering exceptional service and building long-term relationships.