SFMC Developer

This role focuses on developing and maintaining marketing automation solutions using Salesforce Marketing Cloud (SFMC). The ideal candidate will be responsible for designing, building, and implementing email campaigns, journeys, and other marketing initiatives to drive customer engagement and achieve business objectives.

Key Responsibilities:

Develop and implement email marketing campaigns and automated journeys within SFMC.
Configure and manage SFMC components, including Email Studio, Journey Builder, and Content Builder.
Collaborate with marketing teams to understand requirements and translate them into technical solutions.
Troubleshoot and resolve issues related to SFMC functionality.
Maintain and update existing SFMC infrastructure and configurations.
Ensure adherence to best practices for email deliverability and compliance.

Requirements/Qualifications:

Experience with Salesforce Marketing Cloud (SFMC) platform.
Strong understanding of email marketing principles and best practices.
Proficiency in HTML, CSS, and JavaScript.
Experience with data segmentation and personalization techniques.
Excellent communication and collaboration skills.
Ability to work independently and as part of a team.
1 to 6 years of relevant experience.

About the Company: Capgemini is a global leader in technology services and digital transformation. They help organizations navigate their digital journeys and achieve their business goals through innovative solutions and expertise.