BTL Marketing Retail Fashion

This role focuses on executing and managing below-the-line (BTL) marketing activities within the retail and fashion sectors. The ideal candidate will be responsible for planning, coordinating, and implementing engaging promotional campaigns to drive brand awareness and customer engagement in a dynamic retail environment.

Key Responsibilities:

Develop and execute BTL marketing strategies aligned with overall marketing objectives.
Manage and coordinate promotional events, activations, and in-store displays.
Collaborate with retail partners to ensure effective campaign implementation.
Monitor and analyze campaign performance, providing insights and recommendations for optimization.
Manage budgets and resources effectively to maximize ROI.
Ensure brand consistency across all BTL marketing materials and activities.

Requirements/Qualifications:

4-7 years of experience in BTL marketing, preferably within the retail or fashion industry.
Strong understanding of retail marketing principles and consumer behavior.
Excellent project management and organizational skills.
Ability to work independently and as part of a team.
Creative thinking and problem-solving abilities.
Excellent communication and interpersonal skills.

About the Company:

DJT Fashion Pvt Ltd is a company operating within the fashion industry, dedicated to providing innovative and stylish offerings to consumers. They focus on delivering quality products and experiences within the retail landscape.